Capabilities 2018-02-15T13:57:06+00:00

Our wide-ranging skillset includes all the PR and marketing capabilities you require—and plenty you didn’t even know you needed!

Content Creation

Website copy and blog posts; bylined articles, media alerts, press releases: We specialize in original, SEO-friendly content for all media. Ragan says: 70% of consumers prefer getting to know a company via articles rather than ads.

 

Content Marketing

Our PR and marketing capabilities extend to the latest in the digital world. Whether it’s boosting website traffic, elevating DA rankings or increasing social numbers, we can grow your brand’s online presence. Hubspot says: 72% of marketers are using social media to develop loyal fans.

 

Influencer Outreach

We know how to shine in cyberspace and have created highly successful brand programs with micro, macro, and mega influencers across all platforms. Twitter and Annalect say: 49% of people say they rely on recommendations from influencers when making purchase decisions.

 

 

Media Relations

Our PR and marketing capabilities includes everything from strategic story angle development to customized pitching for every conceivable print, broadcast and online outlet. Adweek says: 88% of journalists today find value in press releases.

 

Collaborations

From connections between like-minded brands to organic affiliations that create a halo effect, we develop and forge mutually beneficial partnerships. Digiday says: Since 1999, Target has launched more than 200 successful “high-low” designer collaborations.

 

 

Talent Relations

With decades of showbiz experience, we have the savvy to secure just the right celebrity for each brand opportunity. Marketwatch says: A 4% increase in sales is expected when brands announce a celebrity endorsement deal. 

 

 

Special Event Production

Launch parties, charity galas, social media shindigs, celebrity activations… We can plan, coordinate, and produce events both big and small—and we’ll bring in the media, too. The Planning Pod says: 70 % of event professionals measure ROI/ROO by PR and social media exposure.

 

 

Screen talking

Media Training

Our team includes seasoned broadcast and print journalists who provide real-world, editorial scenarios for each participant’s customized session. Marketing Profs says: One of the keys to having your company’s messages heard and retained by your target audience is repetition.