50TH ANNIVERSARY OF “IT’S THE GREAT PUMPKIN,CHARLIE BROWN!” WITH CUSTOM-DESIGNED PEANUTS-THEMED MAZES

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GOOD GRIEF! IT’S THE GREAT MAZE, CHARLIE BROWN!  PEANUTS WORLDWIDE, THE MAiZE, INC., AND FARMERS ACROSS NORTH AMERICA  CELEBRATE THE 50TH ANNIVERSARY OF “IT’S THE GREAT PUMPKIN,CHARLIE BROWN!”  WITH CUSTOM-DESIGNED PEANUTS-THEMED MAZES

More than 70 Farms from California to New York, Canada to Florida, will Host Custom-Designed Peanuts-Themed Mazes During the Halloween Season, Reaching More than 3 Million Visitors Nationwide

In honor of the 50th Anniversary of one of the most beloved, quotable, and unforgettable Peanuts television specials of all time, It’s the Great Pumpkin, Charlie Brown, Peanuts Worldwide and farmers all across the United States and Canada are preparing a once-in- a-lifetime celebration: more than 70 unique corn mazes, custom-designed in collaboration with The MAiZE, Inc. to feature Peanuts themes.

Collectively, the farms—which span North America in two countries and 33 states, from California to New York, Canada to Florida—will reach more than 3 million visitors during the Halloween season.

“The Great Pumpkin and cornfield mazes are two of the world’s greatest fall traditions, eagerly anticipated by fans every single year, and we’re so excited to bring them together for this landmark anniversary,” said Jill Schulz, daughter of Peanuts creator Charles M. Schulz. “As we prepare to celebrate the 50 th Anniversary of It’s the Great Pumpkin, Charlie Brown, it’s only fitting that we should find a tribute that’s both joyful and visually compelling, just as my father’s characters have been for more than 65 years.”

Working with Utah-based The MAiZE, Inc. the world’s largest cornfield maze consulting and design business, each farm will grow its own unique maze featuring Peanuts characters and other Great Pumpkin-themed elements. Examples include: Snoopy as the World War 1 Flying Ace ready for take-off on his dog house, Linus and Sally waiting for the Great Pumpkin to rise out of the pumpkin patch, and the Peanuts characters dressed in their Halloween costumes, featuring Charlie Brown in a sheet with holes in it as he exclaims “I got a rock!”

The mazes will range in size from four to 40 acres with the average covering between eight and 12 acres. In addition to the mazes, the farms will feature a showing of the TV special and will incorporate Great Pumpkin artwork into other areas of their venues, providing the perfect setting for visitor photo ops with the Peanuts characters.

“It’s been a huge pleasure for us to collaborate with Peanuts Worldwide and corn farms across North America to design these unique, custom corn mazes,” said founder Brett Herbst, The MAiZE, Inc. “We’re all fans of Peanuts and the Great Pumpkin, and we’re delighted to honor the 50 th Anniversary by having the Great Pumpkin, this one time only, rise out of a corn maze!”

It’s the Great Pumpkin, Charlie Brown: Fun Facts

  • Originally aired October 27, 1966
  • 2016 ABC airdate: TBA
  • Third Peanuts television special to be created by Charles M. Schulz, directed by Bill Melendez, and produced by Lee Mendelson. (It was preceded by A Charlie Brown Christmas and Charlie Brown’s All
  • Music by Vince Guaraldi, whose famous “Linus and Lucy” theme (made famous by A Charlie Brown Christmas) is heard at the beginning of It’s the Great Pumpkin, Charlie Brown).
  • Famous Quotes:
    • “Tonight the Great Pumpkin will rise out of the pumpkin patch. He flies through the air and brings toys to all the children of the world.” —Linus
    • “There are three things that I've learned never to discuss with people: religion, politics, and the Great Pumpkin.” —Linus
    • “I was robbed! I spent the whole night waiting for the Great Pumpkin, when I could have been out for tricks or treats.” —Sally
    • “I got a rock.” —Charlie Brown
  • After the special first aired, Charles Schulz reported that distressed fans around the world sent packages of candy “just for Charlie Brown.”

About Peanuts Worldwide

The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family.Iconix Brand Group, Inc. (NASDAQ: ICON), owns, licenses and markets a growing portfolio of consumer brands including: CANDIE'S (R), BONGO (R),JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), SHARPER IMAGE (R), UMBRO (R), LEE COOPER (R), ECKO UNLTD. (R), MARC ECKO (R), ARTFUL DODGER and STRAWBERRY SHORTCAKE (R). In addition, Iconix owns interests in the MATERIAL GIRL (R), PEANUTS (R), ED HARDY (R), TRUTH OR DARE (R), MODERN AMUSEMENT (R), BUFFALO (R), NICK GRAHAM (R) and PONY (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments, Iconix manages its brands to drive greater consumer awareness and equity.

About The MAiZE, Inc.

The MAiZE, Inc. annually creates mazes for 280+ farms worldwide and represents an increasingly popular trend in outdoor fall entertainment for adults and children alike. Brett Herbst, founder of the MAiZE Company, has worked with his team to design more than 3,000 corn mazes since first introducing the concept to Utah in 1996. Providing design and consulting services to those interested in creating their own labyrinths, The MAiZE has become the world’s largest cornfield maze company. For additional information, please visit www.themaize.com.

Media Contact

Alison Hill, 714.287.2015
alison@currentpr.com

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