Getting The Goods On Google

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When I interviewed for my first PR job, I never worried that an employer’s Google search would turn up incriminating evidence about me. Not because I led such a spotless life (we’ll just leave that subject there)—but because Google was … Continued

It’s A Mad, Mad Augmented Virtual World

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How artificially intelligent are you? Sorry, let me put that another way: How smart are you about artificial intelligence (AI), virtual reality (VR), and augmented reality (AR), the latest tech trends in entertainment? I recently had my knowledge (not to … Continued

SWAGalicious

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Goodie bags. Tchotchkes. Giveaways. SWAG. Who doesn’t love to get stuff for free? I find it’s particularly true for those of us in the entertainment industry—top executives and big stars love to get good SWAG as much as we peons … Continued

If You Build It, They Will Be A-mazed

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After a few decades in the marketing and PR business, I thought I had seen every imaginable technique for getting consumer and media attention. But I hadn’t considered corn. (Corn-y, yes, but that’s not what I’m talking about.) For sheer … Continued