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Goodie bags. Tchotchkes. Giveaways. SWAG. Who doesn’t love to get stuff for free? I find it’s particularly true for those of us in the entertainment industry—top executives and big stars love to get good SWAG as much as we peons … Read More

If You Build It, They Will Be A-mazed

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After a few decades in the marketing and PR business, I thought I had seen every imaginable technique for getting consumer and media attention. But I hadn’t considered corn. (Corn-y, yes, but that’s not what I’m talking about.) For sheer … Read More

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