Peanuts Rocks The Vote

Campaign:

A partnership with Rock the Vote where fans could vote online for their favorite Peanuts character for President and register to vote in the real 2016 election at the same time. Dozens of celebrities taped funny mock You Tube PSAs encouraging people to visit the website.

Goal:

Increase voter registration across the country while keeping the Peanuts brand relevant—even during an election year

Our Role:

  • Secure all 30 of the celebrity participants, including Alec Baldwin, Aisha Tyler, Candace Cameron Bure, George Lopez and Taye Diggs
  • Write and produce the PSAs
  • Publicize campaign to traditional media

Results:

  • More than 30,000 people voted in the mock election (which Snoopy won by a landslide!)
  • The celebrity You Tube videos received over 600,000 views
  • The campaign garnered 177,834,688 media impressions in such outlets as TV Guide, Entertainment Weekly, The Huffington Post, Mashable, CNN and The Hollywood Reporter

View The Playlist on YouTube

 

Peanuts Worldwide

Campaign:
Charlie Brown Meets the Little Red-Haired Girl (aka Ariana Grande) on Valentine’s Day

Goal:
Increase Peanuts social media presence

Our Role:

  • Secure celebrity participant
  • Organize Twitter party
  • Photograph Snoopy with Ariana
  • Publicize campaign to traditional media

Results:
Not only did #SnoopyValentine trend nationally for more than an hour, Peanuts picked up thousands of new Twitter followers while promoting the ABC special, “A Charlie Brown Valentine.”

Bonus:
The Washington Post’s “Comic Riffs” blog (left) gave extensive coverage to the event and its “savvy” use of social media!

 

Bleacher Creatures, creators of incredibly true-to-life plush dolls of cultural icons

Campaign:
Unveiling of The Pope doll at Toy Fair

Goal:
Increase sales of The Pope doll

Our Role:

  • Garner extensive press coverage

Results:
Coverage included placements with New York Post, Philadelphia Inquirer, and CNN Money.com, which was picked up by 200 TV stations across the country. Sales increased by 20 percent.

 

ASPCA

Campaign:
Co-branded charitable campaign with ASPCA and We-Care.com, a portal that allows consumers to donate to good causes while shopping online.

Goal:
Increase donations to ASPCA

Our Role:

  • Secure celebrity participants
  • Orchestrate celebrity/pet photo shoot
  • Produce Q&As with the celebrities for use on ASPCA website
  • Liaise with We-Care.com
  • Publicize campaign and celebrity to print, broadcast, and online media
  • Promote use of We-Care.com portal to consumers

Results:
Campaign raised thousands of dollars for ASPCA.

 

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