NOTEWORTHY CAMPAIGNS

You can’t just throw a press release at the wall and hope it sticks—PR and marketing require innovative, eye-catching, and attention-getting campaigns. That’s why the most important thing we do at CurrentPR is to create unique, custom-designed campaigns for every client. Below is just a small sampling of some of our most noteworthy campaigns.

 

 

 

Peanuts Worldwide

Campaign:
Charlie Brown Meets the Little Red-Haired Girl (aka Ariana Grande) on Valentine’s Day

Goal:
Increase Peanuts Social Media Presence

Our Role:

  • Secure celebrity participant
  • Organize Twitter party
  • Photograph Snoopy with Ariana
  • Publicize campaign to traditional media

Results:
Not only did #SnoopyValentine trend nationally for more than an hour, Peanuts picked up thousands of new Twitter followers while promoting the ABC special, “A Charlie Brown Valentine.”

Bonus:
The Washington Post’s “Comic Riffs” blog (left) gave extensive coverage to the event and its “savvy” use of social media!

 

 

Bleacher Creatures, creators of incredibly true-to-life plush dolls of cultural icons

Campaign:
Unveiling of The Pope doll at Toy Fair

Goal:
Increase sales of The Pope doll

Our Role:

  • Garner extensive press coverage

Results:
Coverage included placements with New York Post, Philadelphia Inquirer, and CNN Money.com, which was picked up by 200 TV stations across the country. Sales increased by 20 percent.

 

 

ASPCA

Campaign:
Co-branded charitable campaign with ASPCA and We-Care.com, a portal that allows consumers to donate to good causes while shopping online.

Goal:
Increase donations to ASPCA

Our Role:

  • Secure celebrity participants
  • Orchestrate celebrity/pet photo shoot
  • Produce Q&As with the celebrities for use on ASPCA website
  • Liaise with We-Care.com
  • Publicize campaign and celebrity to print, broadcast, and online media
  • Promote use of We-Care.com portal to consumers

Results:
Campaign raised thousands of dollars for ASPCA.

 

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