Celebrity Rantings Pop Quiz The cancellation of the “Roseanne” reboot due to Roseanne Barr’s tweet about Valerie Jarrett was: An egregious violation of Roseanne’s free speech rights. An appropriate response to Roseanne’s vicious racist outburst. A hypocritical response from ABC, who knew exactly what they were getting into with Roseanne, considering that she tweeted in […]
Channeling Kanye West sounds like mission impossible for even the best and brightest of PR superstars. Until recently, the rap impresario has pretty much enjoyed a life unfiltered—one where the universally accepted rules of public relations don’t seem to apply. Who else could have survived publicity disasters like his shocking hijack of Taylor Swift’s 2009 […]
Royal wedding newsjackers have no doubt been a royal pain in the ass to the Kensington Palace press office ever since Prince Charles tweeted the news of His Royal Highness Prince Henry’s engagement to American actress Meghan Markle last November. As an impassioned publicist for many blue-chip consumer and pop culture brands myself, I practice […]
Move over, Hugh Jackman—P.T. Barnum’s got nothing on today’s savvy newsmakers! Yes, I know I’m a tad behind in covering this box office blockbuster (and equally panned film) about the life of America’s first real publicity agent. But after watching the movie over the weekend, it got me thinking about who today has what you […]
Factors beyond our control are forcing seasoned PR pros, including CurrentPR, to use over-the-top, pushy publicity tactics we never dreamed of resorting to just a few years ago. There are many valid reasons. Incredible shrinking pressrooms. Attention spans shorter than the average goldfish. Rising fake news fears. The relentless race to beat not only the […]
Between Finessing Valuable Editorial Relationships to Synchronizing Multiple Moving Parts, Press Exclusives Require Tremendous Mental Skill and Stamina to Successfully Pull Off Last week, I started our discussion on press exclusives by providing the two main reasons to consider them in your next publicity campaign. This week, I explain how to successfully secure them. Step […]
In Today’s 24-Hour, Sometimes Fake, News Cycle, PR Exclusives Are Riskier than Ever – So Why Do We Still Use Them? When successfully orchestrated, PR exclusives can reap gargantuan media results. One major New York Times or CNN piece not only means tremendous audience reach for a particular story, it also brings prestige and credibility […]
From Roseanne to Sherlock, Eight Strategies for Your TV Remake PR Campaigns Guaranteed to Make Audiences Fall in Love Over and Over Again Welcome back! Last week I discussed four effective strategies for TV remake PR campaigns with the promise of four more this week. So without further ado, here they are… Choose Your Words […]
From Roseanne to Sherlock, Eight Strategies to Make Audiences Fall in Love Over and Over Again in All Your Upcoming Reboot PR Campaigns With all the TV remakes, revivals and spin-offs exploding right now, it’s the perfect time to talk about how to create and launch effective reboot PR campaigns. Undoubtedly there’s already a built-in […]
Last week, I was discussing the rise of the #metoo and #timesup movements among women in showbiz, and the template they provide for women in other industries to make their own voices heard on the powerful subjects of sexual harassment and the fight for equality. I offer seven strategies that can be used across industries; […]