Celebrity Rantings Pop Quiz The cancellation of the “Roseanne” reboot due to Roseanne Barr’s tweet about Valerie Jarrett was: An egregious violation of Roseanne’s free speech rights. An appropriate response [...]
Channeling Kanye West sounds like mission impossible for even the best and brightest of PR superstars. Until recently, the rap impresario has pretty much enjoyed a life unfiltered—one where the [...]
Royal wedding newsjackers have no doubt been a royal pain in the ass to the Kensington Palace press office ever since Prince Charles tweeted the news of His Royal Highness [...]
Move over, Hugh Jackman—P.T. Barnum’s got nothing on today’s savvy newsmakers! Yes, I know I’m a tad behind in covering this box office blockbuster (and equally panned film) about the [...]
Factors beyond our control are forcing seasoned PR pros, including CurrentPR, to use over-the-top, pushy publicity tactics we never dreamed of resorting to just a few years ago. There are [...]
Between Finessing Valuable Editorial Relationships to Synchronizing Multiple Moving Parts, Press Exclusives Require Tremendous Mental Skill and Stamina to Successfully Pull Off Last week, I started our discussion on press [...]
In Today’s 24-Hour, Sometimes Fake, News Cycle, PR Exclusives Are Riskier than Ever – So Why Do We Still Use Them? When successfully orchestrated, PR exclusives can reap gargantuan media [...]
From Roseanne to Sherlock, Eight Strategies for Your TV Remake PR Campaigns Guaranteed to Make Audiences Fall in Love Over and Over Again Welcome back! Last week I discussed four [...]
From Roseanne to Sherlock, Eight Strategies to Make Audiences Fall in Love Over and Over Again in All Your Upcoming Reboot PR Campaigns With all the TV remakes, revivals and [...]
Last week, I was discussing the rise of the #metoo and #timesup movements among women in showbiz, and the template they provide for women in other industries to make their [...]
